Published: December 03, 2007
Press Release
Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing
RICHMOND, Va. - Dec. 3 (SEND2PRESS NEWSWIRE) -- Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. Out of work and unsure of his future, Mike cashed in his 401K, called in some favors, and formed a company that would eventually be known as The Switch.
By sheer perseverance, Mike took his idea of a carbonated beverage that is 100% juice and made it a reality. Along the way he met many obstacles and challenges. He considered giving up many times, but his belief in the product kept him going. Despite many missteps and wrong turns, his dream finally came true.
This new book, "The Switch Effect" (ISBN 1928662102, Palari Publishing, $16.95, December 2007), is the story of how it all happened. Also included in the book are helpful resources like a milestone calendar and actual samples of executive summaries and other documents critical to an entrepreneur's success.
To read the complete release at NewsBlaze,
Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing,
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